Are you a start-up offering much needed
quality services in one of the crucial sectors of the economy but are confused
about how to begin your journey online? If you are nodding in affirmation, then
thank yourself for having hunt this blog that will surely assist you in leaping
forward immediately.
It is vital to note that there are few methodologies
to operate on an online medium and you must learn, adapt and implement them in
just the appropriate manner always. One of the basic tricks to leverage the
online platform is ‘search engine optimisation’ or SEO. The chances are that
you must have heard this phrase several times but find it bit hard to begin to
execute it for your business success.
To help you out to some extent, here are
3main tips that will throw some light on the topic. The best part with these
tips is that you need not worry about the huge monetary investments to execute
these tricks as they are simply easy to employ without any undue monetary
investment. So, here we go!
1.
Have
a user friendly website
How can a ‘website’ be defined
correctly? Would it be incorrect to observe it as the virtual face of the
company operating online or offline? A good website has some essential inherent
features in it as follows-
a)
Lucid
presentation of the vast content
Simply to have a website designed even
by an expert is not enough, what is actually required is to ensure lucid
presentation of the posted content on the website. A visitor would like the
website only when he instantly gets what he is looking for. Who would like to
spend hours in searching for a thing that could be spotted within minutes if
not seconds? No one! Hence, it is of utmost importance to present the content
in the reader friendly way which means to put the ‘key area of operation of
your company’ at the focus of the website!
b)
Smooth
navigability
A website needs to be absolutely navigable.
The visitor must be able to search and reach the desired content piece as quick
as possible with minimum efforts. Hence, the importance of clearly visible clickable
links to navigate through the website cannot be overemphasised.
c)
Focussed
articulation
The content presented on the website must
be articulated well so as to deliver just the right information without
confusing the reader. The focus must be on the demand of the reader and not
only on the ranking on the search engine result page (SERP).
d)
Visual
appeal
It matters more if you deal in the market
segments like designer apparel, jewellery or interior decor solutions. But its
relevance cannot be ignored for the players in other sectors as well as this
element adds up to the overall beauty of the site in a subtle way that to
interacts with the visitor.
2.
Target
audience
The main aim of the SEO technique is to attract
the right bulk of traffic to the website and engage them with a promise to
serve as per their expectations. As Google has reduced emphasis on keywords it
has become crucial for the businesses to entice their audience with something
fruitful for them.
Whether it is a discussion, debate
online or a white paper published on a current topic that is creating buzz in
the industry, all are potent to invite the positive attention of the wide
audience out there. So, focus less on the keywords and more on contributing
quality content/ information for the audience to read, digest and take some benefit
from.
3.
Expand
your online presence
As SEO occurs both on-page and off-page,
it becomes necessary to have authentic presence on the internet space. How can
it happen? Focus on link building while working towards earning reliable
back-links which give you adequate visibility that you desire and have always
hoped for. It simply means that groom yourself to be an industry leader from
today itself. Check out popular brands/websites that already enjoy heavy
traffic and are in some way related to your business or area of operation. Such
a genuine effort will surely help you earn some extra brownie points as far as
search engines’ rankings are concerned.
Hope these easy to follow tips would
boost your confidence to start on a promising note in this digital world. The
list is not exhaustive and much more can be included which we shall be
discussing in the future posts!
For
Free SEO consultation or Digital marketing requirements please visit us websolutions.world
or Call us @ 9278-333-555.
