You
are reading this blog suggests that you are keen to hone your search engine
optimisation skills so as to beat the heat of the
competition in the digital market without stretching your budget to unbearable
limits. Isn’t it? Your decision to stop here will be well rewarded with few
easy to follow on-site and off-site SEO tactics. These simple tricks can help
you leverage the benefits of your newly started blog or a website that offers
unique content but lacks high traffic from various search engines.
So,
here we go with our carefully chosen tricks!
Off-site SEO tricks-
a) Social media
optimisation
Interlinking
your website with all the suitable social media platforms such as Facebook (engagement),
Pinterest (pictures) or youtube
(videos) helps in earning visibility following which comes the leads to your
business.
b) Social bookmarking
Leverage
the power of internet by submitting your pages or posts to bookmarking sites
such as Reddit, Digg and Delicious. Just handle the tags well set yourself for
a surprise as these platforms are regularly updated and ranked higher by the
search engines.
c)
Link
building
Earn inbound links through quality content, interlinking your
website to other relevant sites or shoot a humble email to bloggers from your
niche so as to exchange links genuinely by informing them about your blog.
This further highlights the importance of partnering with the Best Content Marketing
Company in Noida or India so as to win the SEO game organically!
d) Forum Activity
Participate
and be active at relevant forums to answer the questions of the readers, offer
a solution or help (with your expertise) and discuss the topic under discussion
in good detail. Marketing your brand on a forum of good repute can help build
your online reputation as an authority.
e) Business reviews
Inviting reviews from
your customers and listing them on your blog/website prompt search engines to
rank it higher on SERPs. Also list your business on platforms like DigitalClassifieds.in
for free classifieds or UrbanBusiness.in
for free business listing to enhance the visibility of your business.
On-site tricks
a) Keyword optimised
content
The most basic on-page
SEO tactic is to employ keyword optimised content on your website/blog to
attract the web traffic organically. The dynamics of this phenomenon is well
understood and implemented by the Best SEO Company in Noida or India such
as Websolutions.world.
b) Niche/theme to build
your website around
You
would agree that to have a niche for your blog saves a lot of time of your
readers. This in turn is rewarded by the popular search engines such as Yahoo,
Google and Bing in the form of higher rankings.
A
reader friendly website design/layout that is functional on various devices also
adds up to the brownie points when it comes to impressing the SEs with your website/blog
online.
c)
Update
consistently
Updating
the content on a consistent basis on your selected platforms naturally helps in
securing the top positions on the ranking pages. The same content can be
repurposed to be used on different platforms. This can save you some pennies
without risking the traffic flow.
d) Choosing domain name
wisely
If
the domain name of your business is keyword optimised and is one that has not
been used before then there are chances that you drive in much more web traffic
as compared to a site with a dull/irrelevant name.
e)
Submit
to search engines
The idea of submitting the URL of your website/blog to major
search engines such as Yahoo or Google may be time consuming but is an option
worth your consideration.
You may also choose high ranking relevant sites to link our site
to but there is a word of caution here. You must be attentive to the details of
the site you choose and it must not be a spammed site or the one with zero
relevance to your business.
To wrap it up
The above listed 10 SEO
tactics are sure to accelerate your SEO score to a considerable level without requiring
you to put in much effort in the initial stages of operation. The on-site and
off-site SEO tactics are often guessed by majority of the marketers and to
discuss all of them is beyond the scope of this blog. But it is certainly a
good idea to begin with some concrete steps as listed above!
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